Yes, most virtual brands require basic kitchen equipment such as a flat grill, deep fryer, or other standard cooking tools. If you’re unsure, we can help assess your current setup and advise on what’s needed to get started.

COGS stands for Cost of Goods Sold, which represents the direct costs of producing the food items sold by your business. This includes ingredients, packaging, and supplies.
Understanding your COGS is critical because it helps you calculate your profit margins and ensures pricing is competitive yet profitable.

Your margin is the difference between your selling price and your COGS. Knowing your current margins is essential for evaluating how virtual brands can improve your profitability. We can assist you in analyzing your margins to identify opportunities for growth.

Virtual brands utilize your existing kitchen infrastructure to generate additional revenue streams without significant overhead. By selling high-demand menu items online through delivery platforms, you can attract new customers and increase sales.
We provide marketing, menu support, and operational insights to help you achieve these targets.

No, virtual brands are designed to integrate seamlessly into your current operations. Recipes and processes are simplified to minimize staff training time. We provide step-by-step guides and support to ensure a smooth transition.

For a full-service restaurant, profit margins typically range between 0% and 15%, with the average falling around 5% to 10%. This margin depends on factors like operating costs, menu pricing, and location.

Virtual Brands (Ghost Kitchens): With minimal overhead and built-in advertising through delivery platforms, virtual brands average 15% or higher profit margins.

Pizzerias: These combine affordable ingredients, high demand, and multiple ordering channels (dine-in, delivery, and pickup), making them consistently profitable.

There’s no long-term commitment, and you can pause or stop at any time without penalties, as outlined in our agreement. However, we ask for a minimum of 3-6 months to allow your virtual brand to gain momentum. Marketing efforts, including targeted ads and promotional campaigns, require time to build consistent traffic and establish your brand’s presence.

No, delivery drivers and customer service are handled by the delivery platforms. Your primary focus will be on preparing high-quality food.

Increase kitchen utilization during off-peak hours.

Attract new customer segments through delivery platforms.

Generate additional revenue streams with minimal upfront investment.